Reach Out and Touch Someone

Technology with a “human touch”

For travelers, it’s easy to feel like another body filling a seat in this highly automated age of travel. From the frustration of losing luggage to the hassle of checking in, customers can feel anonymous—even ignored.

To address this growing concern, the wave of the future is travel technology built with a “human touch.” According to a recent survey of travel agents conducted by Amadeus North America, technology that recognizes the unique needs of individual travelers will be vital to the success of the travel agency industry, 88% of agents polled concluded.

As your technology partner, Amadeus is on the forefront of technology that personalizes the travel experience. Products like Amadeus Selling Platform use customization to make booking travel a seamless process for agents and their clients. As you’re booking travel, Amadeus Selling Platform displays a city’s top sights, restaurants, clubs and shops. Your clients will feel like they’re getting a personal tour guide!

Offering travelers instant access to city guides, event tickets, museum passes—even guided elephant treks—Amadeus Activities & Entertainment empowers travel agents to craft extremely personalized vacations. “If your client’s an art buff, you can let her know the best museums and galleries in town—and add in museum passes with just a few clicks of the mouse,” explains Jolene Iredale, a product manager for Amadeus North America.

For agencies with an Internet presence, there’s Amadeus e-Retail Engine, a fully-customized online booking tool that can be used to add personal notes to customers on their itineraries, which makes clients feel like someone is truly looking out for them as they travel.

And Amadeus checkmytrip.com puts all of a traveler’s itineraries into one centralized, user-friendly Web site that can be customized to match your branding.

Looking ahead, Amadeus is in development of personalized technology that will benefit all players in the travel industry, including the travel agent, travelers, airlines and hotels.

“Travel agents understand the need to stay current with the technology needs of their clients," says Owen Wild, director of marketing for Amadeus North America. “As the face of today’s traveler continues to evolve, agents who can adapt will see greater success as a result."